If we asked you to picture a celebrity, there are bound to be lots that would spring to mind. But we’d wager the smiling face of a Henry vacuum wouldn’t be one of them. Alas, according to recent YouGov surveys, Henry, more accustomed to cleaning floorboards than treading them, is more famous in the UK than some of today’s biggest stars, including Ryan Reynolds, Zac Efron and Zendaya. And now, just like his fellow celebs, Henry’s award-winning, taking home ‘Home Appliance of the Year’ at the Clean & Tidy Awards 2024!

Loved by 1 in 4 UK homes and made just down the road in Chard, Somerset, there’s just something about Henry. So while “Icon”, “Hero” and “Legend” probably aren’t words you’d associate with a household appliance, for the UK’s best-selling vacuum, that’s just how he rolls. All 16 million of them, to be precise.

As for the secret behind his success, he keeps that under his bowler hat. Quite literally. Beneath his iconic design, Henry is built to last (or as one customer puts it, “Tractor build quality, Ferrari performance”). Tried and trusted with over 40 years in the business, he won’t let you down. After all, everyone deserves a vacuum cleaner that is great value, reliable, powerful, no-nonsense and gets the job done. Plain and simple, but with a smile, naturally.

We make 1 Henry every 30 seconds, which is more Henrys than babies born in the UK, each designed, engineered and made from tough, commercial-grade materials (all 75 individually crafted parts of them); high-efficiency, long-life motors; and handy accessories for every job you can think of (and more). But becoming the UK’s best-selling vacuum is no mean feat. Henry’s motor is tested for a minimum of 1,600 hours’ continuous life (to the moon and back, 11 times); his wheels, hubs and castors are tested to endure over 118 miles (more than 4 London Marathons); and his floor tool is tested to resist over 500 tumbles (watch out Team GB gymnasts)!

In a world where nearly a third of consumers throw away appliances without trying to fix them (YouGov, 2023), we believe the most sustainable products are those that last a very long time. So, with over 70% of consumers disposing of an appliance because it is too costly or time-consuming to fix (YouGov, 2023), Henry is designed and made to be easily and economically serviced and repaired. We can still service and provide replacement parts for every Henry we have ever made. We are driven by our core values of reliability, simplicity and great value, which have shaped Henry into the unstoppable, best-selling vacuum that he is. In a throwaway world, long live Henry!

Henry’s in a league of his own when it comes to vacuuming, nobody does it quite like him. But with over 95% of customers saying they are very likely to recommend Henry to their family and friends and an average TrustPilot rating of 4.8/5 based on over 13,000 reviews, Henry’s certainly doing something right. Loved by the UK public and cleaning professionals alike, from picnics to poetry, paintings to parties, proposals to pop songs, picture books to press rooms, he’s seen it all. You never know where he’s going to pop up (from blackberry picking on Clarkson’s Farm to cleaning up Westminster Abbey and getting ready for an Oscars Party with Elton John), it’s fair to say you never have to go far to see his familiar face.

As quintessentially British as a piping hot cup of tea, as iconic as an AEC Routemaster and as famous as the Royal Family (YouGov, 2024), Henry is more than a vacuum cleaner, he’s part of British culture.